"Noom exists entirely as an app, and its main focus is creating behavioral change surrounding food and exercise choices," says nutritionist Rania Batayneh, M.P.H., the owner of Essential Nutrition For You. "You start by taking a short online quiz during which you'll answer questions about your weight-loss goals and preferred coaching style."
It's similar to the points logged in Weight Watchers (which is now called WW, BTW), where no foods are off limits. Noom focuses on moderation with a traffic light–inspired regimen.
"Each of our users has a personalized calorie budget based on age, sex, activity level, and more," says Adam Fawer, the chief operating officer of Noom.
Foods with low-calorie densities (you may recognize this term from the volumetrics diet) are "green," and are supposed to make up most of your diet, while "yellow" foods are to be eaten moderately, and "red" items are to be consumed sparingly. Examples for each category include:
Green
- Apples
- Coffee
- Egg whites
- Nonfat yogurt
- Oatmeal
- Skim milk and nut milk
- Sweet potatoes
- Tomatoes
Yellow
- Avocados
- Beans
- Beer
- Eggs
- Grilled poultry and seafood
- Hummus
- Low-fat cheeses
- Quinoa
Red
- Beef
- Bacon
- Cake
- French fries
- Full-fat cheeses
- Pizza
- Nut butter
- Wine
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